Chapter 03

Fresh Cuts Clothing

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Fresh Cuts Clothing is a Dublin based brand which prides itself on selling sustainable, minimally designed clothing. The mission was to create a logo which reflects this, keeping in mind the target audience which are modern, young people who care about ethically produced clothes and unique designs. The result was a minimal logo with cut typography to reflect both the vision and the name of the brand. I also illustrated limited edition t-shirt designs which quickly sold out.

Client: Fresh Cuts Clothing
Work: Branding, Illustration, Print
Website: Freshcutsclothing.com